Why Product Packaging Matters

One of the many uses of cartridge heaters is in the packaging of goods. Specifically, the lamination process requires quality cartridge heaters that are not prone to heat loss, failure, etc. Read on to learn more about why proper product packaging is so essential for businesses and how our cartridge heaters can aid the manufacturing process.

Safety: The most important function of a properly packaged product is to protect its contents. This is important because a product’s package must protect it not only as it travels from the manufacturer to the retailer, but it must also prevents its damage while the product sits on retail shelves. Cartridge heaters and other machine components that fail or that are improperly maintained or installed are likely to cause products to be sealed incorrectly. This can result in damage to items are that contained within the package. Additionally, poorly packaged products may even lead consumers to believe that the product has been tampered with in some manner. Finally, damaged items can cause customers to lose trust in manufacturers and the retailers who sell them such goods. (Remember the effects of the Tylenol scare of 1982?”)

Appearance: A consumer’s decision on whether or not to purchase is greatly influenced on how the wrapping it came in looks. And although many factors play a part of a person’s decision on whether or not to purchase any time, products that are attractive packaged undeniably have greater appeal to consumers.

Differentiation: Packaging helps differentiate a company’s product from others. The logos, color scheme, company name and information about the product may all be adversely affected when a package is improperly sealed.

Packaging creates brand recognition: The people who designed the packaging consumers see when they buy a product put a great deal of time and thought into the process. Every minute detail of the logo, colors and text they use on these packages is designed so that consumers will recognize and want to purchase that brand.

In short, quality cartridge heaters are vital to the packaging of certain items ranging from food and beverage to personal hygiene products. This is why it is important for manufacturers to purchase high quality custom cartridge heaters for their packaging machines. We sell a variety of custom cartridge heaters and hot air heaters from leading manufacturers like Watlow, Chromalox, Marathon, NexThermal, Tempco and others.